Back

Adidas Originals Creates World’s First, Personality-Based AI-Generated Avatars

Together with Ready Player Me, adidas Originals created 10M+ unique combinations of AI-generated avatars to promote their Ozworld collection

10
M
unique combinations available
428
k+
avatars created in the first 10 days
18
k+
avatars redeemed on Ready Player Me

To celebrate the release of their new Ozworld collection, adidas Originals partnered with Jam3 (part of Media.Monks) to build an AI-powered avatar creator based on a personality quiz.

As part of the Ozworld digital experience, users completed a personality quiz. Based on the results, an AI algorithm created a unique avatar inspired by three new Ozworld shoes silhouettes. There were 10 million unique combinations of avatars available. In the first 10 days of the campaign, users have created over 428k avatars.

Each avatar created on the Ozworld platform was fully compatible with thousands of apps and games integrating Ready Player Me avatars. Users could claim the Ozworld avatars and redeem them on the Ready Player Me Hub to access in the future. Users have redeemed over 18,000 avatars.